Sham Exotic Group (“we,” “us,” “our”) operates the website thetiara.in (the “Site”) to provide information about The Tiara, a premium residential project in New Chandigarh. We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and the choices you have.

By using this Site, submitting an enquiry, or contacting us through the Site, you agree to the terms of this Privacy Policy.

1. Information We Collect

1.1 Information you provide directly

When you fill out our contact form, request a callback, download a brochure, or otherwise reach out to us through the Site, we may collect:

• Full name
• Email address
• Phone / contact number
• Message content and any project preferences you share (e.g. unit type, budget, tower interest)

1.2 Information collected automatically

Like most websites, when you browse the Site we automatically collect certain technical information through cookies, tags, and similar tracking technologies, including:

• IP address and approximate location
• Browser type, device type, and operating system
• Pages viewed, time spent on the Site, and referring/exit pages
• Interactions with forms, buttons, and click-to-call links

2. Cookies and Tracking Technologies

We use cookies and similar tools to operate the Site and to understand how visitors use it. This includes:

• Google Tag Manager / Google Analytics — to measure site traffic and user behaviour
• Meta (Facebook/Instagram) Pixel — to measure the performance of our advertising campaigns and show relevant ads to people who may be interested in The Tiara
• Google Ads conversion tracking — to measure enquiries generated from our ad campaigns
• Essential cookies — required for basic site functionality, such as remembering form inputs

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect certain features of the Site.

3. How We Use Your Information

4. Sharing of Information

We do not sell your personal information. We may share information with:

• Sham Exotic Group’s sales & marketing team, including channel partners authorised to follow up on enquiries for The Tiara
• Service providers who help us operate the Site, run advertising campaigns, or manage customer communication (e.g. Google, Meta, CRM/telephony providers), under their own applicable privacy and data protection terms
• Legal or regulatory authorities, where required by law or to protect our legal rights

5. Data Retention

We retain personal information collected through enquiries for as long as needed to respond to you, follow up on your interest in The Tiara, and comply with legal or accounting requirements. You may request deletion of your data at any time, as described in Section 7.

6. Data Security

We take reasonable technical and organisational measures to protect your information from unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

7. Your Rights and Choices

Depending on applicable law, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Withdraw consent to marketing communications at any time (e.g. by replying “unsubscribe” or contacting us directly)

To exercise any of these rights, please contact us using the details in Section 10.

8. Third-Party Links

The Site may contain links to third-party websites (e.g. social media pages). We are not responsible for the privacy practices of those websites and encourage you to review their respective privacy policies.

9. Children’s Privacy

This Site is not directed at individuals under the age of 18, and we do not knowingly collect personal information from children.

10. Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact us:

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The updated version will be posted on this page with a revised “last updated” date.

Last updated: September 2026